Digital Marketing Manager - Maternity Cover
Core
Plan, implement, and manage digital app marketing campaigns covering awareness, acquisition, and re-engagement funnels for a mobility app.
Role type
Digital Marketing Manager (App Marketing)
Builds
Digital marketing campaigns and strategies for a multi-mobility app serving millions of passengers across 9 European markets.
Domain
Mobility / Transportation / App Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Digital campaign management, App marketing channel expertise (Google, Apple Search Ads, Meta, TikTok, Snapchat), Data analysis, MMP proficiency (Appsflyer, Adjust, Singular), Audience cohort analysis, Creative testing collaboration
Preferred skills
AI use case exploration, Cross-country channel opportunity identification
Technologies
Google Ads, Apple Search Ads, Meta Ads, TikTok Ads, Snapchat Ads, Moloco, Appsflyer, Adjust, Singular, SKAdNetwork, ATT
Responsibilities
Develop and execute digital media strategies, optimise campaign performance on app advertising platforms, analyse audience cohorts for ROAS and retention insights, collaborate with analytics teams on KPI dashboards, drive digital marketing projects and identify cross-country channel opportunities
Seniority
Mid-Senior (4+ years experience)