Marketing Manager
Core
Design and execute a complete B2B marketing strategy to build a strong brand, generate qualified leads, and maximize impact for a SaaS ERP serving service firms.
Role type
B2B Marketing Manager
Builds
Brand identity, content assets, and lead generation campaigns for a SaaS ERP
Domain
SaaS / ERP / Professional Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, project management, copywriting in French, SEO, digital campaign management, CRM usage, data analysis
Preferred skills
SaaS or tech industry experience, brand building, English proficiency
Technologies
HubSpot, Salesforce, Google Analytics
Responsibilities
Define and pilot marketing strategy focused on lead generation and conversion; create engaging French content (whitepapers, case studies, blogs, email campaigns); optimize website performance for lead generation; manage external freelancers and agencies; analyze campaign KPIs to adjust strategies
Seniority
Mid-level (3-5 years experience)