Senior Marketing Manager Italy
Core
Driving Plancraft's market entry and growth in Italy by connecting with local contractors and tradespeople through authentic content and community engagement.
Role type
Senior Marketing Manager (Market Entry)
Builds
Local brand presence, community momentum, and customer acquisition in the Italian market.
Domain
Construction technology (SaaS) / Italian trades sector
Deliverable
product features
Required skills
Italian (native), English (B2+), hands-on content creation (copy, short-form video), social media management (Instagram, TikTok, LinkedIn), event activation, creator/influencer collaboration, market insight gathering
Preferred skills
Creator marketing experience, SEO/SEA basics, SaaS or scale-up background
Technologies
Instagram, TikTok, LinkedIn, ChatGPT
Responsibilities
Manage local marketing budget and align with global strategy; create and publish localized content including short-form video; manage and grow Italian social channels; appear on camera to represent the brand; plan and execute local events and activations; identify and manage relationships with Italian creators and partners; collect customer stories and market insights.
Seniority
Senior, hands-on IC
