Digital Marketing & Content Specialist - LATAM (Remote)
Core
Influencer & Paid Media Specialist supporting growth of digital presence and online sales for a beverage brand in the US market.
Role type
Influencer & Paid Media Specialist
Builds
Influencer campaigns, paid media ads, and social media content strategies
Domain
Beverage industry, digital marketing, social media
Deliverable
product features
Required skills
Influencer identification and relationship management, Meta Ads (Instagram/Facebook) campaign management, TikTok Ads campaign management, content planning and strategy, performance analytics, creative direction, negotiation
Preferred skills
Experience with US-based brands, wellness/beverage industry knowledge
Technologies
Meta Ads Manager, TikTok Ads Manager
Responsibilities
Identify, research, and contact influencers aligned with the brand; Create, launch, and optimize paid media campaigns on Meta and TikTok; Plan social media content calendars and creative briefs; Analyze campaign performance and provide growth recommendations
Seniority
Mid-level, hands-on IC