Content Specialist
Core
Define and execute quarterly content strategies aligned with brand, platform, and paid/organic marketing objectives to target audiences and strengthen brand equity.
Role type
Content Strategy Specialist
Builds
Content initiatives and campaigns across digital touchpoints
Domain
Digital Marketing / Brand Management
Deliverable
product features
Required skills
Content strategy definition, audience identification, messaging consistency, agency management, budget planning, ROI optimization, digital ecosystem knowledge, storytelling, written communication, project planning
Preferred skills
Business mindset, attention to detail, proactive collaboration
Technologies
Digital marketing ecosystem tools
Responsibilities
Define and execute quarterly content strategies, identify target audiences and key messages, ensure messaging consistency across channels, manage content agencies and internal teams, oversee content development and delivery, plan and manage marketing budgets, track spending and optimize investments
Seniority
Individual Contributor