Performance Marketing Manager
Core
Lead analytics and optimization of paid digital campaigns across multiple channels to drive customer acquisition, conversion, and revenue growth.
Role type
Performance Marketing Manager
Builds
Paid digital marketing campaigns across search, social, programmatic, and affiliate channels
Domain
Health and wellness franchising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, TikTok Ads, affiliate networks, programmatic platforms, Google Analytics, Power BI, Tableau, A/B testing, multivariate testing, media buying, attribution modeling, conversion tracking, media budget planning, KPI reporting
Preferred skills
Bachelor's degree in Marketing or Business
Technologies
Google Ads, Meta Ads, TikTok Ads, Google Analytics, Power BI, Tableau
Responsibilities
Plan, execute, and optimize paid digital marketing campaigns across channels; Monitor campaign performance against KPIs (CAC, ROAS, CPA, CVR, LTV) and make real-time optimizations; Collaborate with VP of Digital Marketing to align media strategies with business objectives; Partner with agencies and internal teams to develop media assets, audience strategies, and landing pages; Conduct A/B and multivariate tests to improve campaign effectiveness; Analyze data and generate performance reports to inform media strategy; Work with CRM, website, and loyalty teams to ensure seamless consumer journeys; Identify new performance marketing opportunities and trends; Assist in media budget planning and forecasting; Create KPI reporting dashboards for regular reporting; Ensure agencies meet business objectives and provide recommendations based on results.
Seniority
Mid-Senior, hands-on IC
