Growth Analytics & Insights Manager
Core
Spearhead data-led decision-making for customer acquisition and lifecycle funnels, translating complex data into actionable insights to optimize marketing performance and drive growth outcomes.
Role type
Growth Analytics & Insights Manager
Builds
Actionable commercial insights, performance reports, dashboards, and attribution frameworks for marketing and growth teams.
Domain
Fintech / Digital Lending / Performance Marketing
Deliverable
dashboards & analysis
Required skills
Funnel analysis, attribution modeling, cohort analysis, A/B testing, SQL, data visualization, stakeholder communication
Preferred skills
Experience with paid/organic/referral channels, CRM lifecycle management, SME customer behavior analysis
Technologies
Marketing platforms, reporting tools, BI tools
Responsibilities
Analyze performance across paid, organic, referral, CRM, and partnership channels; Build recurring reports and dashboards to improve visibility into marketing performance; Develop customer segments and cohort analyses to support targeting efforts; Partner with BI and Product teams to improve data accessibility and reporting consistency.
Seniority
Manager, hands-on IC