Digital Marketing Analyst H/F
Core
Drive digital transformation and enhance market visibility for Amundi's alternative asset classes and private markets by bridging technology and business through CRM adoption, digital campaign orchestration, and institutional platform management.
Role type
Digital Marketing Analyst (Asset Management)
Builds
Digital marketing campaigns, CRM workflows, and institutional product exposure on databases.
Domain
Asset Management / Financial Services
Deliverable
product features | dashboards & analysis
Required skills
CRM management, marketing automation, campaign orchestration, data segmentation, lead qualification, website content management, stakeholder liaison, user training
Preferred skills
Experience in alternative asset classes, knowledge of institutional databases (HFR, Preqin, Albourne)
Technologies
CRM systems, institutional databases (HFR, HFM, BarclaysHedge, Eurakahedge, Albourne, Preqin), web platforms
Responsibilities
Facilitate CRM tool adoption across marketing teams, design and track digital marketing campaigns, maintain product details on institutional platforms, coordinate website functional updates, ensure data integrity on fund information.
Seniority
Mid-level, hands-on IC