Performance Marketing Manager (all genders)
Core
Own and drive paid marketing performance across key digital channels to maximize customer acquisition efficiency for Helpling Singapore.
Role type
Performance Marketing Manager
Builds
Customer acquisition campaigns and growth initiatives
Domain
On-demand home services / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid channel management (Google Ads, Meta Ads), data-driven optimization, budget pacing, A/B testing, tracking & attribution, funnel analysis, cross-functional collaboration
Preferred skills
None stated
Technologies
Google Ads, Meta Ads, Google Analytics, GTM
Responsibilities
Plan, execute, and optimize paid marketing campaigns; monitor campaign performance and implement data-driven optimizations; track and analyze key performance metrics (CAC, ROAS, conversion rates); manage budget allocation and efficiency; drive experimentation through A/B testing; ensure accurate tracking and attribution across channels.
Seniority
Mid-level, hands-on IC
