Especialista em Growth Marketing (dados e performance)
Core
Growth Marketing specialist driving user acquisition and retention for a motorcycle rental platform through data-driven multi-channel campaigns and mobile attribution integrity.
Role type
Growth Marketing Manager (Data & Performance)
Builds
User acquisition campaigns and mobile attribution infrastructure for a Latin American motorcycle rental platform
Domain
Mobility / E-commerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel paid media management, SQL for data extraction and warehouse manipulation, mobile attribution monitoring, CAC/LTV/CPA optimization, cross-functional collaboration with product and tech teams
Preferred skills
Performance marketing operations, MMP tools (AppsFlyer, Adjust), API/SDK integration knowledge, startup experience, mobility sector experience
Technologies
Google Ads, Meta Ads, TikTok, Kwai, SQL, Data Warehouse, AppsFlyer, Adjust
Responsibilities
Define investment thesis and execute multi-channel acquisition campaigns, extract and manipulate data to cross-reference media metrics with user behavior, monitor mobile attribution events for business accuracy, optimize vital business metrics like CAC and LTV, act as strategic liaison with technology teams to influence scalable growth roadmap
Seniority
Mid-Senior, hands-on IC
