Performance Marketing Manager (m/w/d)
Core
End-to-end management of paid media campaigns across social platforms, focusing on creative planning, execution, and data-driven optimization to drive performance for D2C brands.
Role type
Performance Marketing Manager
Builds
Paid media campaigns (Social Ads, UGC) on TikTok, YouTube, and Meta
Domain
Digital Marketing / D2C E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid Media strategy, Social Ads management, UGC/Creator Marketing, Data-driven attribution, KPI analysis (CAC, ROAS, MER), Cross-functional coordination, Reporting & visualization, Google Analytics, Looker Studio, Excel/Google Sheets
Preferred skills
Experience with fast-growing D2C brands, Marketing Mix Modeling, Process optimization in D2C
Technologies
TikTok Ads, Meta Business Suite, Google Analytics, Looker Studio, Excel, Google Sheets
Responsibilities
Plan and execute paid media campaigns from creative briefing to optimization; Analyze campaign performance against KPIs and implement optimizations; Collaborate with Social and Creative teams; Coordinate requirements across Social Media, Paid Media, Finance, and IT; Create cross-channel reports and actionable recommendations for stakeholders; Contribute to marketing-related IT projects regarding tracking and data quality.
Seniority
Mid-level, hands-on IC