Senior Marketing Manager Bonbon H/F
Core
Develop 1-3 year marketing strategy for a portfolio of confectionery brands in the French market, driving product innovation and media activation.
Role type
Senior Marketing Manager (FMCG)
Builds
Confectionery and chocolate products for mass consumers
Domain
Food & Beverage / Confectionery
Deliverable
product features
Required skills
Product marketing strategy, market analysis, product innovation management, media planning, P&L management, team leadership
Preferred skills
Experience in agro-food industry, entrepreneurial mindset
Technologies
None stated
Responsibilities
Develop and defend long-term marketing strategy, lead product innovation with R&D, manage media activation plans, oversee brand equity and budget, analyze international growth opportunities, manage a team of two product managers
Seniority
Senior, hands-on IC with team management
Sourced via adzuna · Listed on CareerPlan, which tracks 70,000+ jobs from 20+ sources.