Head of Growth and Performance Marketing
Core
Architect the growth engine for the patient journey from digital impression to booked appointment, serving as a strategic partner to founders.
Role type
Head of Growth and Performance Marketing
Builds
Scalable, data-driven growth strategy and omnichannel acquisition funnel
Domain
Healthcare / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Revenue accountability, team leadership, business development, strategic agility, executive reporting, cross-functional orchestration, omnichannel strategy, first-party data implementation, creative testing framework, budget management, lead quality scoring
Technologies
Meta, Google, TikTok, SEO, Server-Side Tracking, Meta Conversions API (CAPI)
Responsibilities
Own top-line growth targets and justify spend against revenue; translate founder vision into scalable growth strategy; secure high-value strategic partnerships; anticipate market changes and pivot strategy; deliver executive reports on EBITDA and unit economics; collaborate with medical, product, and finance teams; develop omnichannel strategies across Meta, Google, TikTok, and SEO; implement first-party data strategies; establish creative testing frameworks; manage marketing budget focusing on CAC and LTV; implement automated lead scoring.
Seniority
Senior, hands-on IC