Content Marketing
Core
Develop and execute content strategy to support demand generation, thought leadership, PR, customer advocacy, and brand awareness for SMB and Enterprise audiences.
Role type
Regional Content Marketing Manager
Builds
Compelling B2B content assets for SaaS-based solutions across digital and physical channels
Domain
B2B SaaS / Digital Transformation
Deliverable
product features
Required skills
Content strategy development, B2B content creation, Multi-language localization (English, German, Spanish), SEO, ABM, Email marketing, Event marketing
Preferred skills
Experience in large organizations, Regional field marketing collaboration
Technologies
SEO tools, ABM platforms, Email marketing platforms
Responsibilities
Create content strategy supporting demand generation and brand awareness; Build and manage regional content calendar; Develop original content and localize for specific regional needs
Seniority
Mid-level, hands-on IC