Performance Marketing Lead
Required skills
You’re AI-native. You use AI tools to pull analyses, generate and test creative, brief landing pages, and move at speeds that weren't possible two years ago. You’re deeply hands-on with Google and LinkedIn. You can sit in each platform and performance tune campaigns yourself without outside assistance. You’re fluent in measuring brand, not just direct response. You've owned a mixed brand-and-performance budget and know how to evaluate channels designed to produce halo, not last-click. You’re a strong written communicator. You write crisp briefs, sharp ad copy, and clear analyses. You have a track record of success at a fast-paced early-stage company. You’re comfortable with a less-structured work environment and shipping daily.
Preferred skills
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Technologies
Google, LinkedIn, Meta, Reddit, X, newsletter sponsorships, Lightfield platform, AI tools, attribution tracking systems, self-serve funnel, CRM, performance marketing, MMM, multi-touch, self-reported attribution, incrementality tests.
Responsibilities
Build an AI-native performance marketing engine. Run paid acquisition. Optimize our self-serve funnel. Own lifecycle marketing. Build the measurement systems we need to scale.
Seniority
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Domain
Performance marketing, AI, CRM, startup growth, brand marketing, data analysis, attribution modeling, digital advertising, customer acquisition, lifecycle marketing, self-serve funnel, growth hacking.