Director, CRM & Performance Marketing
Core
Leading day-to-day execution and operational delivery of a centralized, internal agency model enabling 20+ international sports clubs to execute compliant, high-quality 1:1 fan engagement across email, SMS, mobile app, and web.
Role type
Director, International Club Managed Services & Performance Marketing
Builds
Centralized internal agency model for 1:1 fan engagement across 20+ international markets
Domain
International sports marketing, CRM, and performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Operational delivery of internal agency models, managing distributed global workforces, executing multi-channel 1:1 campaigns (email, SMS, push, in-app), data privacy and GDPR compliance, capacity planning, cross-functional coordination
Preferred skills
Experience with international sports leagues, scaling managed services, testing frameworks for campaign performance
Technologies
Email platforms, SMS gateways, mobile app push notification systems, web marketing tools, data governance platforms
Responsibilities
Operate the International 1:1 Club Managed Services model as an internal agency, manage day-to-day operations of a distributed global workforce, oversee execution of Club-led 1:1 campaigns across multiple channels, ensure compliance with data governance and local regulations, act as primary operational point of contact for partners, partner with Legal, Data & Analytics, and MarTech teams
Seniority
Director, strategic execution & operational leadership