Senior Performance Marketing Manager (Mat cover)
Core
Lead Digital Acquisition strategy and manage performance marketing campaigns to drive user growth for a mobile-first car insurance product.
Role type
Senior Performance Marketing Manager (Mobile Acquisition)
Builds
Digital acquisition campaigns, App Store optimization (ASO), and paid social/search strategies for a car insurance app.
Domain
Fintech / Insurtech / Mobile Apps
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Mobile-first user acquisition, performance marketing, App Store Optimization (ASO), paid social and search campaign management, A/B and multivariate experimentation, funnel optimization, data analysis for campaign insights
Preferred skills
Experience with web-to-app acquisition, managing multiple projects, creative and analytical thinking
Technologies
App Store, Play Store, Paid Social, Search, Display, Data Science models
Responsibilities
Develop and oversee digital acquisition strategy, manage budgets and campaigns across digital channels, optimize App Store advertising, lead digital creative testing, work with data science to implement models into campaigns, manage ASO strategy, report on weekly performance data
Seniority
Senior, hands-on IC
