Digital Marketing Coordinator
Core
Act as the primary point of contact for an external agency to drive Return on Ad Spend and lead generation through digital campaigns.
Role type
Digital Marketing Coordinator
Builds
Google Shopping, Retargeting, and Social Media campaigns; LinkedIn and technical Search campaigns
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Analytics 4 (GA4), Google Ads Manager, Meta Business Suite, data analysis, campaign optimization, copy review
Preferred skills
industry niche expertise, stakeholder communication
Technologies
Google Analytics 4, Google Ads Manager, Meta Business Suite
Responsibilities
Review and challenge agency reports; Drive Return on Ad Spend through Google Shopping, Retargeting, and Social Media campaigns; Focus on Lead Generation and Authority Building through LinkedIn and technical Search keywords; Maintain a Master Dashboard equating marketing spend to revenue or lead value; Ensure digital copy and creative assets align with technical standards
