Analista de Marketing Pleno (Performance e Conversão)
Core
Optimize inbound customer journeys, improve campaign efficiency, and directly impact customer acquisition and revenue through data-driven marketing performance.
Role type
Mid-level performance marketing analyst (inbound & conversion)
Builds
Inbound marketing campaigns, lead nurturing flows, and conversion optimization assets for a B2B eyewear technology company.
Domain
B2B Technology / Eyewear / Digital Marketing
Deliverable
product features | dashboards & analysis
Required skills
Inbound marketing, lead nurturing & segmentation, email marketing automation, CRM management, paid traffic management, landing page optimization, data analysis & KPI tracking, CRO
Preferred skills
Growth marketing, SaaS/B2B experience, SEO, content marketing, OKRs
Technologies
Pipedrive, Reev, email marketing tools, analytics platforms
Responsibilities
Plan and execute email marketing and automation campaigns; Manage lead nurturing and segmentation across the funnel; Monitor and optimize performance and conversion metrics; Analyze the funnel to identify growth opportunities; Develop and optimize landing pages and forms; Create dashboards and analyses for decision-making; Support lead generation strategies with the sales team; Define and track marketing and sales KPIs; Propose action plans based on data; Monitor trends and propose continuous improvements.