Marketing Manager Augenoptik (w/m/d)
Core
Driving marketing KPIs and performance development for the optical business unit through data analysis and cross-channel strategy.
Role type
Marketing Manager (Retail/Optical)
Builds
Integrated, cross-channel marketing campaigns and performance optimization for optical retail stores.
Domain
Retail / Optical Industry
Deliverable
product features
Required skills
KPI-based marketing control, funnel analysis, cross-channel marketing strategy, performance optimization, commercial prioritization, stakeholder coordination, analytical thinking, structured execution
Preferred skills
Experience in fashion/lifestyle retail, experience in optical industry
Technologies
CRM, BI, Digital Marketing Tools
Responsibilities
Steer and develop relevant marketing KPIs for the optical business field, analyze performance data along the entire funnel, coordinate cross-functional teams (Brand, Content, Performance Marketing, CRM, Digital), create reportings and performance reviews, ensure consistent implementation of marketing activities across the funnel.
Seniority
Mid-Senior, hands-on IC