Head of Demand Generation (w/m/d)
Core
Developing and steering growth strategies covering the entire customer journey (Awareness, Acquisition, Activation, Retention, Revenue) for a fast-growing European SaaS company.
Role type
Head of Demand Generation (Leadership)
Builds
Scaled demand engine and marketing pipeline for B2B SaaS products
Domain
B2B SaaS, Performance Marketing, Growth
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B SaaS demand generation strategy, data-driven decision making, conversion funnel optimization, performance marketing (CAC, CPL, ROI), Salesforce/Pardot/Google Ads/LinkedIn Ads proficiency, external partner management, SEO and content marketing
Preferred skills
AI tool integration, cross-functional collaboration with Sales and Product
Technologies
Salesforce, Pardot, Google Ads, LinkedIn Ads, Reporting Dashboards, AI-based tools
Responsibilities
Develop and execute data-based marketing campaigns across multiple channels, scale the demand engine across the marketing and sales funnel, collaborate with sales to improve lead quality and conversion rates, automate and scale the marketing pipeline, create and present growth reports and performance analyses, lead and develop a marketing team, manage external partners (agencies, freelancers)
Seniority
Senior, leadership/management