Digital Performance Lead
Core
Lead execution and optimisation of digital acquisition across paid media, search, and conversion journeys to drive outcomes for Anglicare Sydney's Seniors Communities portfolio.
Role type
Digital Performance Lead
Builds
Paid media campaigns, search performance, and conversion journeys for older Australians and their families
Domain
Non-profit / Social Services / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid search, paid social, display campaign management, SEO/AEO/GEO fundamentals, CRO testing, A/B testing, landing page optimisation, GA4, performance reporting, CRM platform management, multi-channel campaign execution
Preferred skills
HubSpot, agency collaboration, cross-functional stakeholder management
Technologies
Google Ads, Meta Ads, LinkedIn Ads, GA4, GSC, HubSpot
Responsibilities
Execute and optimise campaigns across paid search, paid social and display; Support SEO/AEO/GEO initiatives; Plan and run CRO experiments, A/B tests and landing page optimisation; Own performance reporting and drive action; Collaborate with Sales, Marketing, Digital and agencies to improve funnel performance and lead quality
Seniority
Mid level, hands-on IC