Head of Digital Marketing, Partner Channels
Core
Lead end-to-end marketing strategy and execution for digital products and services across specific distribution channels (brands) in industries like banking, utilities, and transport, focusing on value proposition, pricing, customer acquisition, and revenue growth.
Role type
Head of Digital Marketing, Partner Channels
Builds
Multi-channel marketing campaigns, customer acquisition strategies, and revenue growth initiatives for brands in banking, utilities, and transport.
Domain
Digital Marketing, Partner Channels, Banking, Utilities, Transport
Deliverable
product features
Required skills
Strategic planning, multi-channel campaign management, data analysis, budget management, team leadership, stakeholder management, A/B testing, funnel analysis, vendor management, analytics tool implementation.
Preferred skills
AI and automation trends knowledge, attribution modeling, go-to-market strategy development.
Technologies
GA4, Mixpanel, Tableau
Responsibilities
Define and execute scalable marketing strategies aligned to business growth targets; own end-to-end campaign performance across paid media, organic, CRM, and partnerships; develop and manage marketing budgets aligned to revenue goals; collaborate with product and commercial teams to unlock new growth channels; leverage analytics tools to drive data-led decision-making; build and lead a high-performing marketing team; provide insights on marketing performance to senior leadership.
Seniority
Senior, hands-on IC with team leadership
