Wholesale Marketing Manager
Core
Design and implement channel marketing strategies for wholesale sub-channels (Key Accounts, Distributors, Travel Retail, Franchising, Traditional) to increase sales and market share for a global chocolate and gelato brand.
Role type
Wholesale Marketing Manager
Builds
Brand activations, displays, tools, and promotional guidelines for wholesale and travel retail channels.
Domain
Food & Beverage (Chocolate/Gelato) / Wholesale Trade Marketing
Deliverable
product features
Required skills
Channel marketing strategy, external agency management, visual merchandising guidelines, planogram management, event project management, market trend analysis, activation planning
Preferred skills
None stated
Technologies
None stated
Responsibilities
Design channel marketing strategies for wholesale sub-channels; manage external agencies for displays and tools; lead the Wholesale Catalogue project creation; adapt visual merchandising guidelines and manage planograms; supervise fairs and events; oversee pop-ups and special activations; analyze channel performance and optimize tactics; create comprehensive activation plans; monitor market trends and competitor activities.
Seniority
Mid-level (5+ years experience)