Head of Marketing & Retail Communication
Core
Strategic leadership for brand development and commercial performance across all channels in a fashion retail group.
Role type
Head of Marketing & Communication
Builds
Integrated marketing plans, omnichannel campaigns, brand storytelling, PR, influencer marketing, digital strategies, and CRM initiatives.
Domain
Fashion retail
Deliverable
product features
Required skills
Integrated marketing planning, omnichannel campaign management, brand storytelling, PR and media relations, influencer marketing, digital strategy, CRM strategy, KPI monitoring, predictive modeling, budget management, team coordination
Preferred skills
Fashion retail experience, business-oriented approach, operational pragmatism, leadership
Technologies
CRM tools, predictive modeling tools
Responsibilities
Define integrated marketing and communication plans, lead omnichannel campaigns, supervise brand content and visual identity, coordinate PR and influencer activities, collaborate with retail and e-commerce teams, define digital and CRM strategies, monitor KPIs and optimize ROI, introduce predictive models for decision support, manage marketing budgets, coordinate internal and external teams
Seniority
Senior, hands-on IC