Creative Strategist (Freelance, Part-time)
Core
Develop performance creative strategy for paid media campaigns to drive direct-response conversions for gut and microbiome health supplements.
Role type
Senior performance creative strategist (direct-response)
Builds
Paid acquisition campaigns (Meta-focused) for B2C/DTC supplement brands
Domain
Health supplements / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Direct-response copywriting, performance creative strategy, data-driven creative iteration, Meta advertising expertise, conversion-focused messaging, A/B testing frameworks
Preferred skills
Experience in gut health/microbiome supplements, B2C/DTC brand background
Technologies
Meta Ads Manager, creative testing platforms
Responsibilities
Own performance creative strategy for paid media, develop angles and messaging frameworks, translate performance data into creative decisions, build and refine creative testing roadmaps, brief and iterate with creative teams, analyze winning vs losing creatives to scale results
Seniority
Senior, hands-on IC
