Growth Manager / CRO & Funnel Lead
Core
Own funnel performance, CRO, and commercial alignment between paid acquisition and on-site experience for a global DTC health brand.
Role type
Senior Growth Manager / CRO & Funnel Lead
Builds
Acquisition funnels, landing pages, PDPs, and commercial flows for US, EU, and AU stores.
Domain
Direct-to-consumer health and wellness (gut health, hormone-balancing supplements)
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Funnel strategy, A/B testing program management, Shopify ecosystem, DTC commercial metrics (CVR, AOV, RPV, CAC, ROAS, LTV), cross-functional leadership, paid media alignment
Preferred skills
Copywriting, performance marketing, supplement/health industry experience
Technologies
Shopify, Gempages, Replo, Triple Whale, GA4
Responsibilities
Diagnose conversion drop-offs and direct team fixes, set strategic direction for funnel development and testing, lead commercial execution of new product launches, coordinate timing with paid media teams, surface insights on creative angles vs. conversion
Seniority
Senior, hands-on IC with strategic oversight