Affiliate & Performance Marketing Specialist
Core
Drive measurable revenue growth and customer acquisition for cannabis, accessory, and CBD brands through affiliate partnerships, publisher relationships, and paid acquisition channels.
Role type
Senior IC affiliate & performance marketing specialist
Builds
Customer acquisition and revenue growth across multiple consumer brands
Domain
Cannabis, CBD, and accessories retail
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
affiliate platform management, publisher relationship management, paid media strategy, conversion copywriting, creative brief development, performance reporting, ROI analysis, campaign optimization, landing page analysis, cross-functional collaboration
Preferred skills
strategic thinking, long-term revenue planning, multi-brand campaign execution
Technologies
affiliate networks, display advertising platforms, retargeting tools, CRM systems
Responsibilities
Own day-to-day affiliate channel performance across multiple brands; Build and maintain strong relationships with affiliate partners, publishers, and networks; Write high-converting ad copy for display ads, affiliate campaigns, landing pages, and promotional campaigns; Develop clear creative briefs for internal copywriters, designers, and external partners; Monitor campaign performance and identify opportunities to improve ROAS, CAC, and revenue contribution; Review partner quality, traffic sources, and overall ROI
Seniority
Senior, hands-on IC