Product Marketing Manager
Core
Bridge Product and Marketing to turn complex SaaS capabilities into clear value propositions for mid and large companies.
Role type
Product Marketing Manager
Builds
Go-to-market frameworks, messaging, and customer-facing narratives for a B2B travel and expense SaaS platform.
Domain
B2B SaaS, Travel Tech, Expense Management
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, cross-functional collaboration, market research, sales enablement, data analysis
Preferred skills
Travel tech experience, enterprise B2B background, international market launches
Technologies
None stated
Responsibilities
Own and drive go-to-market strategy for new features and launches; Define and refine product positioning and messaging; Collaborate with Product to translate roadmap into customer narratives; Work with Marketing for consistent channel communication; Enable Sales and Customer Success with training and materials; Conduct market and competitor research; Measure and optimize GTM performance.
Seniority
Mid-level, hands-on IC