Performance Marketing Manager - Direct Acquisition / Performance Marketing
Core
Multi-channel performance marketing role driving acquisition growth via Paid Search, Direct Mail, and emerging digital platforms using AI and automation.
Role type
Performance Marketing Manager
Builds
Automated acquisition campaigns and reporting systems for iwoca's lending products
Domain
Fintech / Direct Lending
Deliverable
production ML models | product features
Required skills
Paid Search management (Google, Microsoft, YouTube), Direct Mail operations, AI/automation implementation, data analysis, hypothesis testing, stakeholder reporting
Preferred skills
Agent-driven workflow design, emerging ad format experimentation, AI search behavior strategy
Technologies
Google Ads, Performance Max, YouTube, Demand Gen, Looker, GA4, ChatGPT
Responsibilities
Launch and optimize multi-channel campaigns, build agent-driven monitoring and reporting, automate Direct Mail operations, analyze performance data to drive optimization decisions, prepare for new AI-based ad opportunities
