Digital Marketing Manager - ANZ
Core
Own the entire marketing function for Wellness Pet in Australia and New Zealand, driving growth via eCommerce, retail media, and performance marketing.
Role type
Senior Digital Marketing Manager (Country Lead)
Builds
eCommerce presence, retail media campaigns, and brand visibility across Australia and New Zealand
Domain
Pet nutrition / eCommerce / Performance Marketing
Deliverable
product features
Required skills
Digital and social marketing strategy, Performance marketing (Meta, Google, Amazon), Team leadership, Brand building, Trade marketing, Market analysis, Budget management, Retail/e-commerce sales support
Preferred skills
Agency-side or in-house experience, KOL/influencer partnership development, Product development for new markets
Technologies
Meta, Google Ads, Amazon 1P
Responsibilities
Develop and implement comprehensive digital and social marketing plans, Oversee a direct report handling social media operations, Create Google Ads and Meta campaigns to drive online sales, Develop consumer and trade marketing strategies, Build and maintain brand presence across key channels, Liaise with and present to retail and e-commerce customers
Seniority
Senior, hands-on IC with team management
