(Junior) Online Performance Marketing Specialist
Core
Lead and execute Paid Growth campaigns for mobile and web user acquisition to maximize return on ad spend (ROAS) for B2C and Medical Brain-Training products.
Role type
Junior Online Performance Marketing Specialist
Builds
Mobile and web user acquisition campaigns
Domain
Digital health and brain-training
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing (Google Search/Youtube, Apple Search Ads, Meta ads), A/B testing, creative ideation, data analysis (engagement, retention, behavioral data), project management
Preferred skills
SQL, R, Python, UX/Visual Design, Gamification
Technologies
GAC, ASA, Native, Social, Google Search, Youtube, Apple Search Ads, Meta ads
Responsibilities
Manage Paid Growth campaigns for mobile and web user acquisition, reach ROAS goals, oversee performance marketing campaigns across channels, run A/B tests, collaborate with designers and copywriters on ad copy and landing pages, incorporate learnings into new growth experiments
Seniority
Junior, hands-on IC