Chargé de Performance Roi H/F
Core
Piloting marketing performance across the entire marketing chain for Crédit Agricole, focusing on building decision-making tools, analyzing data, and supporting strategic planning.
Role type
Senior Marketing Performance Analyst / Data Analyst
Builds
Production of marketing performance dashboards, predictive models, and structured statistical reports
Domain
Banking / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SAS, SQL, data consolidation, KPI definition, market share analysis, scenario modeling
Preferred skills
Python, ROI analysis, attribution modeling, digital marketing strategy
Technologies
SAS, SQL, Python
Responsibilities
Build and evolve marketing performance dashboards and control towers; collect and consolidate data for performance measurement; produce performance reports and consolidate key KPIs for the General Management; prepare and chair the marketing performance follow-up committee; deliver structured marketing statistics with strategic insights; provide analytical support for segment managers on action prioritization; conduct ad-hoc analyses for market scenarios and investment dossiers.
Seniority
Senior, hands-on IC
