Digital Marketing Manager Southern Europe (H/F/NB) - CDI
Core
Accelerate digital transformation for Unibail-Rodamco-Westfield's Southern Europe region by harmonizing digital platforms, driving acquisition campaigns, and managing CRM performance across French and Spanish markets.
Role type
Digital Marketing Manager (Regional)
Builds
Digital platforms, acquisition campaigns, CRM journeys, and retail media services for shopping centers.
Domain
Retail Real Estate / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Digital marketing strategy, media performance optimization, CRM management, SEO/SEM, cross-functional coordination, budget management, data analysis, stakeholder management, project rollout.
Preferred skills
Spanish language proficiency, retail domain knowledge, agency management experience.
Technologies
Google Ads, Social Ads, Display, GA4, GTM, Looker Studio, SEO tools, CMS (Contentful), Yext, Sprinklr, GMB.
Responsibilities
Harmonize digital pages and user journeys across local markets while maintaining group guidelines; define and coordinate digital acquisition campaigns (SEO, Google Ads, Social Ads, Programmatic) with agencies; manage acquisition budgets (~2M€) and optimize ROI; oversee CRM implementation and campaign performance; deploy group digital projects (CMS, app, retail media) to shopping centers; produce performance reports on traffic, conversions, and engagement.
Seniority
Mid-Senior, hands-on IC