Paid Media Manager
Core
Lead paid media strategy and performance for domestic and international student recruitment and brand engagement campaigns.
Role type
Senior client-side paid media manager
Builds
Integrated paid media campaigns across digital, social, video, display, search, and offline channels
Domain
Higher education marketing
Required skills
Media planning and buying, Budget management, Agency relationship management, Campaign optimization, Audience segmentation, Media analytics
Preferred skills
Adobe environment expertise, Journey mapping, Post-campaign review analysis
Technologies
Adobe environment, Platform dashboards
Responsibilities
Develop integrated, always-on strategies for student recruitment and brand positioning; Oversee media planning and buying across multiple channels; Manage relationships with media and creative agencies; Monitor campaign performance and convert results into actionable recommendations; Manage significant media budgets with accurate spend pacing and reporting.
Seniority
Senior, hands-on IC