Performance Marketing Specialist | AI First| Google Ads Meta Ads
Core
Managing and optimizing paid advertising campaigns (Google Ads, Meta Ads) for key clients using AI-driven automation and data analysis to maximize ROI.
Role type
Performance Marketing Specialist (PPC)
Builds
Production ad campaigns and automated reporting workflows
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Meta Business Suite, ROAS analysis, CPA optimization, CTR analysis, A/B testing, budget management, AI agent design, workflow automation (Make, Zapier)
Preferred skills
E-commerce portfolio, experience with SEO/SOME integration, creative format development
Technologies
Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Meta Business Suite, Make, Zapier
Responsibilities
Design, implement, and optimize paid campaign strategies (Search, Performance Max, Display, Video, Paid Social); Analyze campaign results and implement A/B tests based on hard data; Manage advertising budgets to maximize ROI; Prepare campaign efficiency reports and present results to clients; Collaborate with creative teams on engaging ad formats; Actively implement AI tools in daily campaign work
Seniority
Mid-level, hands-on IC
