Senior Product Marketing Manager
Core
Shaping and scaling strategic product areas by leading go-to-market strategies, positioning, and launch execution for a Business Management platform.
Role type
Senior Product Marketing Manager
Builds
GTM strategies, product launch campaigns, sales enablement materials, and product narratives for SMBs.
Domain
SaaS / Business Management Software
Deliverable
product features
Required skills
Go-to-market strategy, stakeholder coordination, competitive intelligence, data analysis, storytelling, pricing and packaging, project management
Preferred skills
Generalist product/marketing/business skills, video scriptwriting, customer story gathering
Technologies
None explicitly stated
Responsibilities
Lead GTM strategies for new product launches; coordinate with stakeholders to align on launch plans; drive GTM campaign project management; oversee brand consistency in marketing actions; conduct competitor and customer research; create product assets and sales materials; collaborate on roadmap planning; define pricing and packaging proposals; develop marketing briefings and video scripts.
Seniority
Senior, hands-on IC