Performance Marketing Specialist, Mobile
Core
Driving mobile user acquisition (UA) strategy through data-driven execution and aggressive ROAS optimization for a global crypto company.
Role type
Senior Performance Marketing Specialist (Mobile)
Builds
Mobile app user acquisition campaigns and scalable growth channels
Domain
Cryptocurrency / Fintech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Mobile user acquisition (UA) strategy, ROAS optimization, Google Ads, Meta Ads, Apple Search Ads (ASA), TikTok Ads, AppsFlyer, SQL, Looker, Tableau, AI tools for copy creation, mobile ad fraud prevention
Preferred skills
Fintech industry experience, Cryptocurrency marketing experience
Technologies
Google Ads, Meta Ads, Apple Search Ads, TikTok Ads, AppsFlyer, SQL, Looker, Tableau
Responsibilities
Create, optimize, and scale performance marketing campaigns across major ad platforms; Maximize Return on Ad Spend (ROAS) and achieve efficient mobile user acquisition targets; Serve as expert user for Mobile Measurement Partner (AppsFlyer) ensuring data integrity; Manage creative process including briefing design teams and generating ad copy/video scripts; Utilize AI tools for copy creation and strategic performance analysis; Implement deep understanding of mobile ad fraud prevention tools
Seniority
Senior, hands-on IC
