Senior Social Media Manager
Core
Create and produce short-form video content for Babylist's TikTok and other social platforms to deepen engagement with expecting and new families.
Role type
Senior hands-on social media video producer
Builds
Short-form video content for TikTok, Instagram, and Facebook
Domain
Consumer retail / Baby products / Social media
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Short-form video production, Storyboarding, Filming, Editing, Trendspotting, Creator collaboration, Performance analysis, Branded content partnerships, AI tool usage
Preferred skills
TikTok native fluency, Instagram and Facebook video optimization, Cultural trend judgment, Audience empathy
Technologies
TikTok, Instagram, Facebook, AI tools (Claude, ChatGPT)
Responsibilities
Storyboard, shoot, and edit social video content; Act as creative lead on TikTok for trendspotting and creator collaboration; Analyze performance metrics to inform content strategy; Collaborate with brand partnerships and editorial teams; Convert audience signals into loyal content
Seniority
Senior, hands-on IC