Marketing Manager
Core
Marketing Manager responsible for B2B marketing strategy, employer branding, and leading a team of 3 to support the launch of a new €100M+ e-commerce platform for a European digital flower trading platform.
Role type
Senior Marketing Manager (B2B & Employer Branding)
Builds
Digital e-commerce platform for flower wholesalers and retailers
Domain
Horticulture / Floriculture / B2B Trade
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, employer branding, team leadership (3 FTE), digital marketing, e-commerce, stakeholder management, event organization, data analysis, content coordination
Preferred skills
Knowledge of the ornamental plant sector, hands-on execution, strategic thinking
Technologies
Website, social media, email, WhatsApp
Responsibilities
Develop and execute B2B marketing and communication strategy, strengthen brand position in Europe, build employer branding and labor market communication, lead and develop a marketing team of 3, manage all marketing channels, coordinate content and campaigns, organize trade fairs and client events, analyze performance and drive results
Seniority
Senior, hands-on IC with team leadership
