Activation Specialist (Programmatic & Social Advertising)
Core
Tactical development and execution of Search, programmatic, and social advertising campaigns for LION clients to drive brand results and optimal ROI.
Role type
Performance marketing specialist (programmatic & social)
Builds
Performance marketing campaigns across search, programmatic, and social channels
Domain
Digital advertising, performance marketing, ad tech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing campaign execution, Google Marketing Platform (DV360, GTM, SA360), Meta (Facebook/Instagram) advertising, TikTok advertising, Amazon Advertising, Google Ads, The Trade Desk, advanced analytics, data-driven optimization, budget management ($3k-$20k+/month)
Preferred skills
Ecommerce, SaaS, or Marketplace experience, Google Analytics, SEMrush
Technologies
DV360, GTM, SA360, Meta, TikTok, Amazon Advertising, Google Ads, The Trade Desk, Google Analytics, SEMrush
Responsibilities
Execute and refine performance marketing campaigns on targeted platforms, manage campaign setup and optimization to meet KPIs, use advanced analytics to track performance and adjust campaigns, stay ahead of industry trends to apply new techniques.
Seniority
Mid-level, hands-on IC
