Digital Marketing Manager (m/w/d)
Core
Planning, steering, and optimizing digital marketing measures along the entire customer journey for a leading European care facility operator.
Role type
Digital Marketing Manager
Builds
Digital marketing campaigns, website content and performance, social media channels, and marketing automation processes.
Domain
Healthcare / Social Real Estate / Digital Marketing
Deliverable
product features
Required skills
SEO/SEA, Content Marketing, Social Media, Web Analytics, CMS management, Marketing Automation, Lead Management, Data Analysis
Preferred skills
Tracking, Rebranding, Stakeholder Consulting
Technologies
TYPO3, Drupal, Joomla
Responsibilities
Plan, steer, and optimize digital marketing measures along the customer journey; Develop campaigns in SEO/SEA, content marketing, social media, and marketing automation; Analyze KPIs (traffic, conversion, ROI) and derive optimization measures; Work on website relaunches and optimize existing web pages; Support rebranding and brand integration measures; Manage and develop social media channels and business networks; Participate in marketing automation and lead management processes; Collaborate with internal teams and external service providers; Advise internal stakeholders on operational digital marketing questions.
Seniority
Mid-level, hands-on IC