Senior Associate, Creative Strategy - Dasher
Core
Senior Associate leading creative performance analysis and optimization for paid media channels to drive Dasher (courier) acquisition and growth.
Role type
Senior Associate, Performance Marketing (Creative Optimization)
Builds
Dasher acquisition program via paid social and digital channels
Domain
Food delivery / Logistics, Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Creative performance analysis, Paid social media buying and optimization, Creative testing and experimentation, Data analysis (Excel/Google Sheets), Performance metrics interpretation (CPA, CPC, CVR, CTR), Creative trafficking and QA, Cross-functional collaboration
Preferred skills
Web & app tracking/attribution (MMPs, pixels), SQL, Multi-sided marketplace experience
Technologies
Meta, TikTok, Snapchat, Pinterest, Google, Excel, Google Sheets
Responsibilities
Own creative performance analysis and reporting across paid media channels; Manage creative acquisition program and test new products with platform partners; Translate creative data into actionable feedback for designers and agencies; Build and refine creative briefs grounded in performance insights; Execute creative trafficking, QA, and flighting; Monitor key metrics and flag risks/opportunities; Partner cross-functionally to align goals and share learnings.
Seniority
Senior, hands-on IC