Performance Marketing Specialist
Core
Build, manage, and optimise paid acquisition campaigns across Google Ads, Microsoft Ads, Meta, and other channels to scale user acquisition for a travel routing platform.
Role type
Performance Marketing Engineer (Technical)
Builds
Paid acquisition campaigns, tracking/attribution systems, and data pipelines for marketing
Domain
Travel technology / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Google Ads management, SQL, campaign structure design, bidding strategy, tracking & attribution, data analysis, cross-functional collaboration
Preferred skills
BigQuery, Python, BI tools (Looker), experimentation frameworks, marketplace background, clickstream data experience
Technologies
Google Ads, Microsoft Ads, Meta, SQL, BigQuery, Python, Looker
Responsibilities
Build and optimise paid acquisition campaigns, design campaign structures and bidding strategies, debug tracking and attribution flows, analyse large datasets to identify performance drivers, partner with Data and Engineering teams to improve pipelines, contribute to experimentation frameworks, monitor performance and iterate to improve ROI
Seniority
Mid-Senior, hands-on IC
