Senior Marketing Manager - Prepaid CLM
Core
Lead the Pre-Paid Customer Lifecycle Management (CLM) team across Vodafone, Felix, Kogan, and Lebara to develop data-driven lifecycle marketing strategies that drive growth and reduce churn.
Role type
Senior Marketing Manager (Customer Lifecycle Management)
Builds
Lifecycle marketing strategies, predictive insights roadmaps, and customer journey optimizations for prepaid mobile and broadband customers.
Domain
Telecommunications / Customer Value Management
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Team leadership and mentoring, Data-driven marketing strategy, Predictive modeling and insights integration, End-to-end campaign management, Customer experience design, Strategic planning, Budget and KPI management, Cross-functional collaboration
Preferred skills
Experience with Agile methodologies, Jira, Confluence, Propensity modeling, Consulting or Telecom industry background
Technologies
Jira, Confluence, Propensity models
Responsibilities
Lead, coach, and mentor a team of lifecycle managers and product owners; Drive predictive insights and transformational roadmaps to reduce churn and increase customer value; Manage roadmap to unlock new channels and data sources; Ensure overall effectiveness of NBA programs and model-driven retention improvements; Support program updates and reporting to senior leadership; Collaborate cross-functionally with Brand, Insights, Data Science, and Product Marketing teams.
Seniority
Senior, hands-on IC with team leadership
