Marketing Manager
Core
Leading marketing campaigns across digital, retail, social, and online channels for a menswear apparel retailer.
Role type
Marketing Manager
Builds
Integrated brand communications, seasonal/promotional campaigns, and retail activations.
Domain
Fashion/Apparel Retail
Deliverable
product features
Required skills
Social media strategy, multi-location campaign rollouts, ecommerce shoot management, influencer/partnership initiatives, campaign performance tracking, industry trend monitoring, team mentorship
Preferred skills
Experience in fashion/apparel/lifestyle, large-scale retailer background (>30 stores), creative eye, commercial mindset
Technologies
Instagram, Facebook, TikTok, LinkedIn
Responsibilities
Plan and execute marketing campaigns across digital, social, retail, ecommerce, and email channels; manage social media strategy and channel execution; lead retail marketing execution including window campaigns and in-store POS; coordinate brand photoshoots; manage end-to-end communications rollouts; support influencer and partnership initiatives; track and optimize campaign performance; monitor industry trends and competitor activity; mentor one direct report
Seniority
Mid-level, hands-on IC