Field Marketing Manager
Core
Demand generation role driving new logo acquisition and pipeline creation through integrated field, digital, and partner channels for a B2B SaaS fraud prevention platform.
Role type
Field Marketing Manager (Demand Generation)
Builds
Integrated regional marketing campaigns, field events, and co-marketing programs for B2B SaaS clients.
Domain
FinTech / Fraud Prevention / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS field marketing, demand generation, campaign planning, event execution, pipeline attribution, partner co-marketing, budget management, HubSpot, data-driven decision making
Preferred skills
European market experience, high-growth scale environment experience ($10m-$50m ARR), stakeholder management, commercial partner relationship navigation
Technologies
HubSpot, Dreamdata, AI-assisted workflows
Responsibilities
Develop and execute fully integrated marketing plans to drive new logo acquisition and pipeline creation; Own end-to-end execution of field programs including trade shows, executive roundtables, and webinars; Track attribution, report on ROI, and make data-backed investment recommendations; Build and execute co-marketing initiatives with strategic partners; Create a field marketing rhythm aligning Sales and Customer Success with commercial outcomes; Manage the field marketing budget with an ROI-first mindset
Seniority
Mid-Senior, hands-on IC