Partnership Product and Marketing, Consultant
Core
Develop product propositions and marketing initiatives to drive insurance sales through third-party partners like banks, brokers, and financial advisors.
Role type
Product Marketing Lead for Partnership Distribution
Builds
Sales enablement assets, product narratives, marketing collateral, and partner communication channels
Domain
Insurance / Financial Services
Deliverable
product features
Required skills
Strategic product marketing, sales enablement asset creation, cross-functional collaboration, stakeholder management, budget management, data analysis, trend analysis
Preferred skills
Experience in bancassurance or brokerage channels, event management
Technologies
Digital portals, EDMs, pitch decks, videos
Responsibilities
Conceptualize value propositions and create sales enablement materials; craft product narratives for customers and partners; ensure consistency in marketing tone and visuals; act as a liaison between internal teams and external distribution channels; build rapport with stakeholders to identify gaps and create action plans; manage agencies and budgets for marketing delivery; track and analyze metrics to measure solution efficacy; manage partner communications and digital portals
