Senior Digital Marketing Measurement Analyst
Core
Leading measurement and analytical support for web marketing initiatives, translating complex data into actionable insights to drive campaign optimization and growth.
Role type
Senior Digital Marketing Measurement Analyst
Builds
Scalable web measurement frameworks, accurate tracking, and attribution models for marketing campaigns.
Domain
Digital Marketing, Web Analytics, MarTech
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Web analytics, Mobile analytics, Marketing analytics, MarTech, SQL, Attribution modeling, A/B testing, Conversion tracking, Multi-channel user journey analysis, Data integrity management
Preferred skills
Experience with MMPs (Appsfyer, Adjust, Singular), Server-side tracking, Behavioral analysis, Creative impact analysis
Technologies
Google Analytics 4 (GA4), Google Tag Manager (GTM), Facebook Pixel, Google Ads, Meta, TikTok, Appsfyer, Adjust, Singular
Responsibilities
Lead advanced analysis of web marketing campaigns across regions and channels; Develop and maintain a scalable web measurement framework; Configure and validate conversion tracking for advertising platforms; Analyze multi-channel user journeys and apply attribution models; Identify growth opportunities through correlation analysis; Design and execute A/B tests to improve conversion rates; Ensure data accuracy and consistency across marketing tools.
Seniority
Senior, hands-on IC
