Performance Marketing Manager
Core
Lead and scale paid acquisition campaigns for Member Growth and Host Growth funnels to drive efficient, data-driven growth for an affordable housing platform.
Role type
Senior individual contributor performance marketing manager
Builds
Scalable paid media campaigns across search, social, display, and partner channels
Domain
Affordable housing technology / Digital performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search and social campaign management, budget allocation and optimization, full-funnel analysis, A/B testing strategy, data interpretation and reporting, cross-functional collaboration
Preferred skills
Experience with additional paid channels beyond search/social, familiarity with attribution platforms like GA4 or Rockerbox
Technologies
Google Ads, Meta Ads, GA4, Rockerbox
Responsibilities
Own strategy and execution of multi-channel paid campaigns, optimize campaigns to hit CPA/CAC/ROAS targets, manage and allocate budgets, test ad creatives and landing pages, analyze funnel performance, lead experimentation programs, build performance dashboards
Seniority
Senior, hands-on IC
